ACTIONS AND PROGRAMS OF UYTA
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PROGRAMS AND ACTIONS OF 2009
PROGRAM "STUDENTS TRAVEL LAB"
Program is supported and financed by the Ukrainian government
Project goal: Creation in the field of native hospitality young professional leaders group that would work in Ukraine.
The program works since 2006. Due to UYTA initiative and with Cabinet of Ministers of Ukraine assignment #25244/2/1-08 dated by 15.05.2008 a group of teachers and students of “Students Tourist Lab” supervised by UYTA Vice-President Dr. Svitlana Belyaeva, is working out the concept of development of youth tourist infrastructure of Ukraine for EURO-2012.
Events of the program on 2009:
More information about this program HERE
PROGRAM "EURO-HOSTEL"
Project goal: To create the best possible conditions of economy class accommodation for tourists and fans that would visit Ukraine during Euro-2012 in accordance with the elaborated concept of youth tourist infrastructure of Ukraine for Euro-2012 development.
This project is implemented with the support of the Cabinet of Ministers of Ukraine and involves foreign professionals and experts.
PROGRAM "SANITA"
Project goal: Mutual Bulgarian-Ukrainian-Romanian-Greek project is aimed at development and popularization of recreational, preventive, and medical tourism taking the advantage of the natural resources of the states – project participants.
PROGRAMS AND ACTIONS OF 2005-2008
During four years UYTA has lead a number of programs and actions:
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CAMPAIGN "FOR THE TRANSPARENCY AND HONESTY OF THE STATE YOUTH POLICY" (2008)
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PROGRAM "ALL-UKRAINIAN YOUTH TOURIST INFORMATION CENTER" (2008)
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PROGRAM "DISTRIBUTION OF IDEAS OF TOLERANCE THROUGH YOUTH TOURISM" (2008)
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ACTION "OFFICIALS DESTROY YOUTH TOURISM" (2007)
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ACTION "PROTECTION OF TRAVEL ONLINE STORES" (2007)
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THE OFFER ON MODIFICATION OF THE LAW OF UKRAINE "ABOUT TOURISM" (2006)
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Ukrainian Youth Tourist Association presents the program "Youth Tourism of Ukraine - Unification and Eurointegration". The aim of this program - the assistance to creation a favourable image of Ukraine as tourist European country in the world, speedup of the monolith shaping of youth community from miscellaneous regions of Ukraine, increase the volume of incoming and internal youth tourism in Ukraine.
In process of realization of this program is planned undertaking of the following programs:
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Undertaking of the International conference in youth tourism and information tour for foreign and home tour operators
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Organization of the International youth summer camps on Black and Azov seas and Dnipro river with possibility to undertake the seminars and forums
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Creation of the Youth Tourist Information Network for Ukraine
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Creation of the Youth Tourist Club and Discount Network of Ukraine
International conference in youth tourism and information tour for foreign and home tour operators
The program is first of all directed on the forming of new inviting image of our country, advertising its historical and cultural heritage, increasing the prestige of traveling to Ukraine, that is an important instrument of supporting the internal political and economic development, providing Ukraine with a worthy place in the international tourism system, promoting the eurointegration process and improving relations with EU, USA and other countries in the field of tourism and supporting the development of the internal tourism as well.
The main goal is to get youth of our countries and from abroad to know Ukrainian historical and cultural heritage, to increase youth tourism, both internal and incoming, to create the proper conditions for spending great time in Ukraine.
It`s planned to organize an international conference in youth tourism, in which representatives of tourist companies, other organizations that work in youth tourism sphere from the EU and other countries, Ukrainian youth organizations and tour operators will take part. The problems and the prospects of the youth tourism development in Ukraine will be discussed during the seminar, specialists will be able to exchange some experience with their colleagues from abroad, plans, projects and agreements will be developed, etc. It`s impossible to hold such action without engaging authority representatives, leading specialists in tourism and other fields of the economy.
There will also be held a so-called "information tour" for specialists in tourist business, during which they will be able to visit Kyiv, Lviv and Odessa. The main goal of this measure is to get them to know the recreational potential of these regions, as the places with good prospects in tourism developing. Also it`s possible to organize a Fam trip to South Ukraine.
Now there is no united information structure in Ukraine, that is occupied with popularization of entry and internal youth tourism made it available and attractive. The program is created on the grounds of consumer information demand for internal as well as for entry tourism, and also using the world experience, the innovations in the tourist business sphere and almost the centennial traditions of youth tourist movement.
Providing that the promotional campaign will be passed correctly and the contracts with the experts working in the sphere of youth tourism from such countries as Russia, Poland, Hungary, Romania, Germany, Belgium, Croatia, Austria, Czech Republic, Slovakia, Serbia and Montenegro will be concluded, tourist stream increase is expected up to 300000 tourists a year for the first 2-3 years of existence of this structure (the quantity of foreign as well as domestic tourists is considered). In the further it is planned to participate in the international tourist actions in different countries of the world, to distribute the information about youth tourism in Ukraine through embassies and representations of the foreign companies, to open such centers in greater cities of Europe etc.
It is planned that YTIN-Ukraine will create the portal of youth tourism, will publish the information-advertising production and the magazine in Ukrainian, English and Russian, will have the program on TV.
The program of creation of the first turn of the Ukrainian youth agency "Youth Tourist Information Network for Ukraine " is constantly operating.
The list of base actions on realization of the program:
- creation of a network of offices "Youth Tourist Information Network for Ukraine", which priority problems are creation of favorable conditions for youth in receiving the information about excursion service, their rest and treatment in regions of Ukraine, development and functioning of regular youth study of local lore routes across Ukraine and their integration into the world network of youth travel;
- exchange programs between youth groups of Ukraine and the different countries of the world, debugging of cultural communications between the Ukrainian and foreign youth. Agency YTIN - Ukraine (in the further - the Agency) also can assist in the organization and carrying out of the international festivals, holidays, concerts, etc., and also in the organization of rounds for youth and students to different countries of the world;
- final introduction on the basis of Agency of national discount system, connected with tourism and rest which will allow to develop youth social tourism.
The main advantages of the program:
- easiness and availability of the information;
- creation of additional workplaces;
- a variety and availability of services;
- a uniform brand;
- blanket tariffs;
- uniform marketing;
- consolidated promotional budget;
- ramified network of offices.
The main office of Agency will be located in Kiev. Regional offices are offered to be opened in following cities: Odessa, Lvov, Uzhgorod, New Kakhovka, Cherkassy, Crimea (Simferopol, Sevastopol, Yalta, the Pike perch), Dnepropetrovsk, Donetsk, the Sums, Lugansk, Kharkov.
The organizational form of a network and its promotion
Regional branches (such as "YTIN-Lviv", "YTIN-Zakarpattja", "YTIN-Southern Ukraine") it is planned to create on the basis of local cells of Ukrainian youth tourist association. Cooperation with already existing tourist agencies or other structures which specialize on programs on entrance and internal tourism which have own material resources in the form of bases of accommodation and vehicles is planned.
The promotional policy on introduction and the organizations of granting of services by Agency is integral and one of the basic parts of the given program. It is possible to tell, that truly planned and realized marketing program is a major factor of success of functioning of a network.
Traditions and experience of the countries where youth rounds are an integral part of tourism, show, that very much the important point of marketing is distribution of tariffs on individual and group, nurseries and adults, and also introductions of flexible system of discounts. Discounts can be both disposable, and memory.
At creation of the Ukrainian network of discount student`s cards, introduction of club system for constant clients of a network is possible, that is, when the proprietor of a discount card that has purchased several rounds in Agency during a year can receive the important discounts for residing, feeding and receiving the services.
Information actions should have national character, possibly with draw of valuable prizes (the permit on rest, tourist equipment, the general actions with operators of mobile communication, etc.). Also one of the most successful directions of an advertising campaign of Agency is carrying out of various national and regional competitions, quizes, intellectual games, and also - advertising campaigns on mass youth actions, in night clubs, etc. Such actions do not demand greater investments, but really are operating factor of success of an advertising campaign.)
Partners of Agency can be the autoenterprises, the enterprises of a feed and sphere of services, the sports organizations, air-, railway and bus ticket-offices, cultural and art establishments, advertising and producer firms, etc.
The annual international multi seminar "Leadership Training: Ukraine - EU" is an efficient measure which is called to find a group of leaders among students - the most active part of the population. Such initiative group would be able to organize and carry out any social measure directed to form patriotic convictions, humanic worldoutlook among young people, to spread european values and outlook among ukrainian youth.
Such seminars will help to speed-up the forming of the monolithic unity of the Ukrainian nation, to consolidate people of all nations and languages into the united Ukrainian Nation. The seminars will help to direct afforts on the creation of the new society with another principles - the principles of sovereign country, of human rights and national dignity respect, will help youth to adapt to contemporary life, to find their social niche, to get a mature view on past, present and future of our country. They consist of several stages, 1-2 weeks each, which in theirs turn are devided into daily topical sections. Participants of the seminar will be able to communicate with the Ukrainian political, business and art elite, to take part in various political, business, cultural and educational measures. The seminars will also give the opportunity for the youth from EU countries to get accuainted with great Ukrainian cultural and historical heritage.
Current program "Leadership Training" has a goal to find potential leaders who would work at agitational representatives situated in cities and higher educational institutions of Eastern and Southern Ukraine. The development and support of youth leadership is a new activity sphere for Ukraine, whereas it is very spread abroad. Participation in the seminar will help the youth from different regions of Ukraine and Europe to get to know each other, to communicate and discuss various topics.
